CAIXA SEGURADORA /// RENE THE FISHERMAN
DIRECTED BY JULIO HEY
PRODUCED BY BOSSA NOVA FILMS
DOP PEDRO PATROCINIO
This was the first film for the “Caixa Seguradora” campaign, in which I had the privilege to work with Júlio Hey, one of the best directors of the new generation in Brazil. The whole process has been quite intense and rewarding. The goal was to make a film that would represent the life of any Brazilian citizen. It started with the lyrics of a song and a group of real life characters, and from there we had to tell a story in which every Brazilian could see themselves in. We used a variety of formats, from Iphone applications with 8mm, to canon Mark-III and Alexa Amira, and all together created a coherent mood and language for the whole campaign.